Product and career coaching 

for portfolio careers.

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Ready to reinvent your business or career?

Find out more about how I can help you strengthen your positioning while creating optionality for your business or career.

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Shaina, CEO @ Hello Generalist & Portfolio Careerist

“The internet is filled with overly complex product and marketing advise. Brie’s process is the opposite of that. She brought a truly no-nonsense view of personal branding to the Hello Generalist community and helped over 100 fractional professionals develop crystal clear positioning statements to convert leads faster and with less friction.

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Nicole, Tech Recruiter & Wedding Florist

“You are in excellent hands with Brie to go deep, unpack the nuts and bolts of your current positioning, and reinvent yourself for a new, exciting chapter of your business or career.”

Listen to my podcast 🎧🎙️


The Portfolio Career Lab is a show for portfolio-career curious professionals that are at a professional crossroads.


With a down-to-earth, zero bs approach, I have converstaions with my guests to explore the good, the bad, and the beautiful mess of building a portfolio career in today’s wild world of work.
If you’re ready to make a change in your business or career and want to hear the stories of other entrepreneurs and futurists to get inspired, this podcast is a must-listen!

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Recent Press

Binge some of my recent interviews where I get talking about portfolio careers, branding, and product marketing.

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Hi, I’m Brie 👋🏻

I’m a Product Vet, Business Advisor, Career Coach, Founder, Podcast Host, and Future of Work Commentator.

I founded Build with Brie because I know a thing or two about reinventions, including how hard it is navigate the messy liminal space between what was and what’s next.

I have 13 years experience helping businesses reinvent their products.
And in 2023, I took on the scariest reinvention of all—my own.

Now, I help founders, creatives, and multi-hyphenates take that take that leap of faith to build that next exciting chapter.

Since launching BwB, I’ve worked with 160+ brilliant humans to:

  • Re-architect their career,

  • Re-position their small business, and

  • Move forward with purpose, grace, curiosity, and intention.

This is your invitation to stop trying to figure this out all alone.

If you are ready to build something meaningful together, I’d be absolutely honored to walk alongside you in this process!

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✨ As seen in

I'm at your service 🧀

I'm at your service 🧀

There are a few ways that I help you! Choose your own adventure.

Trying to change jobs or careers?

Positioning Course

Storytelling for generalists.

A 90-minute, brass tacks virtual immersion that gives you language for your zone of genius, speaks to your edge, and bring your story into sharp relief for your upcoming job search or career change. Particularly helpful for multi-passionate professionals.

New to building your portfolio career?

Idea Residency

A soft container for bold clarity.

Part creative lab, part mirror. Intended for those building a reputation rooted in ideas, not just output. Get access to my storytelling course, plus 1-on-1 guidance to help you shape your thinking or new business. Less "content strategy," more resonance architecture + biz dev.

Small biz need a brand glow up?

Product Advising

Say it + sell it like you mean it.

We’ll deep dive into your story and and positioning. We’ll co-create sharp-as-hell value statements, a magnetic narrative, and a system that attracts the right people (read: high-integrity, high-investment). This is your moat, your voiceprint, your advantage.

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Harry, Founder @ One Two Growth

“This is the hands down the BEST product positioning workshop I’ve been to in a long time. Brie made it so practical AND active! I was able to leave our session and immediately apply the things we talked about to my own small business.”

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Adjoa, Marketing Consultant & Chef

“Brie's approach felt like such a breath of fresh air. No fluff, no over-complicated jargon—just simple, thought-provoking questions and business advise that made me really see the value I bring to the table. It was like having a conversation with a friend who asks all the right questions at just the right moment.”

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How the Process Generally Works

Step 1

We get clear on your goals.

Whether you are pivoting your current business, turning a hobby into more, or interested in sharing a big idea with the world, we get razor sharp on your dreams for the next 6-12 months AND your personal definition of success.

Step 2

We architect a creative system.

We give language to your zone of genius. We describe the profile of your dream customer. Then we work backwards, build a protective container around your creative method so that you can cultivate space for business or career you actually want.

Step 3

We run a bunch of tiny experiments.

Here is where it gets fun! We’ll re-write your story and weave it into your business or brand positioning. We figure out how you want to share this message with the world. Then, you start tinkering so we can figure out what’s sticking (with you and with others) once it’s live so that we can unlock product-market fit.

Nail your positioning 

and unlock more opportunities.

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Screenshot of an online course titled "Build with Brie" showing a video player and a menu with lesson titles on the left side. The course is about storytelling for hiring, with the title "How to tell a story that gets you hired."
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Frequently Asked Questions 🤔

What makes your style of advising and coaching different?

I’m not a traditional business coach. My process is equal parts business laboratory, mirror, and… grimoire 😏

Look, reinventions are messy! It can’t be all about the numbers at the beginning of this process. There is no way to avoid going inward during a re-invention. But in that process of sitting with the stuff that makes you uncomfortable? That’s when all the generative, juicy AF transformation stuff happens.

My clients consistently tell me they came for the product clarity but were transformed by the emotional grounding and self-attunement that comes from working with me. I’m here to help you orient what you’re building in this next chapter with who you’re in the process of becoming.

What’s your philosophy on sales?

A purchase is a vote for the world your customer wishes to inhabit.

When you understand what worries whisper in your customer's mind at 3AM, you don't just open up a path to a sale. You create resonance, a path to possibility, and a feeling of belonging and transformation. And when you lean into this, you create brand staying power, which I like to call your “identity capital”.

What beliefs underpin your business?

First of all, I love when I get asked this question 👩🏻‍🍳 💋 Beliefs form the foundation of everything in small business (IMHO).

  1. I believe creative range isn’t a liability. It’s a superpower!

  2. I believe your ideas—and the “weird” way your process stuff—are your greatest assets and differentiators.

  3. Oh, and those cobbled together life experiences that feels unrelated? I believe there’s often a thread there, a connective tissue, that is a bridge to where you are today and your biggest opportunities yet!

  4. And last but certainly not least, I believe that the small businesses that stick in our minds are successful because they deeply listen—to themselves and their dream clients.

Want to go down the content rabbit hole?

  • A collection of vintage rotary phones in red, orange, blue, and white colors arranged closely together.

    Connection is the New Product

    We’re witnessing the collapse of traditional branding as we know it, where scale and profit once took precedence. Now, a new model is emerging—one fueled by authentic human connection. Buzzwords like “brand loyalty” and “influencer marketing” no longer hold sway in a system built for profit over people. In today’s intimacy economy, people are reclaiming the power of connection. This shift, which prioritizes human engagement over corporate messaging, is rewriting the rules of content creation, branding, and how we interact in a fragmented world.

  • A woman standing against an orange background, wearing a yellow cropped hoodie with Greek letters and denim shorts, holding a microphone.

    Create the Market of One

    What if, instead of trying to fit the mold, you became a market of one—a unique entity that doesn’t just meet the criteria but redefines them? It’s time to stop seeing yourself as a product to be pushed and start positioning yourself as a market to be discovered.

Make It