Use the power of storytelling to grow your audience and change the trajectory of your portfolio career.
You've got a mountain of experience, and no idea how to talk about it.
Maybe you're trying to:
→ translate your “weird” mix of skills and interests into a portfolio career,
→ market your first product or service,
→ rely so much on business referrals,
→ explain what you do without sounding like a LinkedIn try-hard, or
→ attract job opportunities you know you insanely qualified for
That's where I come into help!
Hi, I’m Brie!
And I believe strong positioning is the foundation of a solid portfolio career and the starting point for your brand or product’s messaging, lead generation, and business development strategy.
I help polyworkers and small business owners hone their positioning, and develop their digital front doorstep to attract a variety of work opportunities. I use a proprietary positioning methodology that I developed during my 3 years growing my own portfolio career and as a product leader at Amazon, Target, and a series of startups. This process has now been leveraged by 400 polyworkers across the globe to grow their own portfolio careers.
WHAT IT IS & HOW IT WORKS
1-to-1 Positioning Sprints
For people building careers that don't fit neatly into a single job description. Over a 10 day sprint, we refine your positioning and build a market for your skill by doing three things in very quick succession:
01
FIND THE THROUGHLINE
We turn your gloriously non-linear experience into a message your intended audiences immediately understands + connects with.
02
DESIGN EXPERIMENTS
We stop treating every career decision like it’s a damn blood oath and, instead, develop a handful of experiments to discover what creates energy, traction, and income.
03
BUILD MOMENTUM
We make strides building a mix of paid and unpaid passion projects that jives with your ambitions, life priorities, and general season of life.
THE TRANSFORMATION
Together, we’ll take your mix of experience and creative ambitions and turn it into a message that tells your audience:
what you’re insanely qualified to help them with,
the variety of projects + teams you gravitate to and why,
the magic of how you break down and solve problems,
and why you need to to be hired immediately!
FROM → MY RESUME IS ALL OVER THE PLACE
Dreading the question “So, what do you do?”
Rambling through your entire résumé
Feeling embarrassed that you look scattered or disconnected
Worrying you’re being boxed out of opportunities you deserve
Attracting the type of work you want to leave behind
TO → MY RANGE? IT’s KIND OF A BIG DEAL!
Sharing your story online with ease and confidence,
Feeling pride in your abilities again,
Writing/speaking in a way that feels natural & unrehearsed,
Seeing your career as a series of coherent, intentional choices,
Feeling hopeful about the doors your skill set will open up,
Attracting lucrative, value aligned work based on who you are,
Creating more flexibility + optionality for your career
"I came to Brie feeling stuck and burnt out. She saw potential in me that I couldn't see in myself and helped me rebuild my floral business from the ground up."
— Nicole Pineda, Florist + Tech Recruiter
"The internet is filled with overly complex career frameworks. Brie’s approach is the opposite of that. She brought a truly no-nonsense positioning philosophy to the Hello Generalist community to get our budding fractionals HIRED fast!"
— Shaina Anderson, CEO & Podcast Host
“Brie listened deeply, held space for all my ideas and uncertainty, and reflected back a clear, grounded understanding of what I WAS building. Her APPROACH is holistic, supportive, and rooted in lived experience, business know-how, and genuine care.
— Carisa Deegan, Fractional Marketing Leader
MY SERVICES
Work with me
Want me all up in your career business? There are two ways to partner. I like to start new client engagements with a single session. It gives us both a chance to determine whether we're a good fit and whether my approach and skill set is the right match for your situation. If one session gets you unstuck or is all you need, fantastic! If we determine you need a greater level of support, we can talk about my three-month product consulting package.
★★★★★ "THE best positioning workshop I've been to in a while! Brie made this so practical for me as a fractional business operator.”Harry Siggins, Fractional Executive
“I’m STUCK!!”
a CAREER DESIGN workshop
50 min * $300For Polyworkers, Freelancers, Laid-Off, and Burnt Out Mid-Career Professionals looking to change how they manage their business/career.
HOW IT WORKS:
Bring your most pressing portfolio career management or development question and we'll workshop it together in a focused 50-minute session. No retainer. And zero fuss!
“I NEED A NEW STORY!”
a POSITIONING sprint
2wks w/ a 2hr session * $599For Freelancers, Coaches, and Small Business Owners looking to refine their value proposition to attract more right fit job opportunities.
HOW IT WORKS:
I send you a series of pre-workshop exercises to help clarify your goals and priorities and build a message that helps you achieve them. When we get together, we refine your positioning for your website, your elevator pitch, and one social media channel. Then we work asyncronously together to refine your founder pitch via Slack over the next 10 business days.