POSITIONING,
STORYTELLING,
and PERSONAL BRANDING
for CReATIVES AND PORTFOLIO CAREERISTS
You’ve got more options than you think. What you need SEe and to access them is a good story!
I help career-confused polymaths, product marketers, designers, animators, artists, writers, and strategists who currently feel directionless, burnt out, and frustrated by their careers translate their many talents into a story that attracts killer job opportunities. Ready to stop winging it and build the jumping-off point for a more fulfilling and financially lucrative career?
PERSON-MARKET FIT: DESIGNING a MESSAGE that makes your range easy to understand and impossible to ignore.
Let me guess. You’ve done a lot of things, you’re good at all of them, and you have zero intention of becoming professionally monogamous.
The problem is, somebody at a cocktail party asks, “So, what do you do?”. Suddenly you’re rattling off a bunch of job titles, two unrelated side quests, and throwing in some corporate phrase like “cross-functional thought leadership” that make you want to swallow the cocktail glass you are holding.
You need and want a clear through-line that helps your audience connect the storytelling dots, trust you and immediately understand what you’re wildly qualified to do and why they should hire you.
I call that person–market fit:
the story that makes your range make sense to strangers.
BEFORE: YOUR RANGE FEELS LIKE A Professional LIABILITY
Dreading the question “So, what do you do?”
Rambling through your entire résumé
Feeling embarrassed that your experience looks scattered or disconnected
Worrying your being boxed out of opportunities
Leaving conversations feeling deeply misunderstood and forgettable
Attracting more of the type of work you want to leave behind
AFTER: YOUR RANGE BECOMES THE REASON PEOPLE REMEMBER YOU
Feeling calm & energized when asked, “So, what do you do?”
Talking about your work in a way that feels natural & unrehearsed
Feeling pride and confidence about your range of experience
Seeing your career as a series of coherent and intentional choices
Feeling hopeful about the doors your skill set will open up
Leaving conversations feeling understood and remembered
Attracting work based on who you are
Creating flexibility + optionality
HI THERE! I’M BRIE!
PRODUCT STRATEGIST BY TRADE. PORTFOLIO CAREERIST BY DESIGN.
In 2023, I lost my job unexpectedly. In hindsight, it was exactly the wake up call I needed at the time to start transitioning to a career model that better matched my life and the way I was wired to work.
I started building a portfolio career that year and haven’t looked back since. Three years, countless experiments, and more than a few instructive “mistakes” later, I’ve built up a fully independent, multi-six-figure business on my own terms and helped more than 200 fellow professionals begin doing the same.
When I’m not busy flagging the emergency exit for people fleeing outdated career models or yappin’ about portfolio careers online, you can find me adventuring about the Pacific Northwest, reading a good book, or cozying up with my two cats (who remind me regularly that naps by the fire are also a part of the portfolio ;).
FEATURED IN:
START BY FINDING OUT how CLEAR YOUR
positioning REALLY IS.
Take my free.99, 3 minute quiz!
Find out how well your personal brand or business is positioned to attract the clients, collaborators, and job opportunities you want right now You'll receive an objective assessment across six key factors that influence visibility, demand, and trust in your brand and/or product.
* Downloads and opens a PDF file.
THEN GO DOWN
THE RABBIT HOLE (˵´•‿•`˵ ⑅)
THE PODCAST
Want to hear my conversations with other humans that are also building careers that don’t fit in a box? Listen to my show and leave each episode inspired and energized!
THE BOOK
Lost? Burnt out? Not sure what you even want from your career anymore? My book takes you on a laugh-out-loud ride to help you re-design your career on your terms!
The “LAB”
Experiencing a significant hurdle positioning your personal brand or portfolio career? Check out my 1-to-1 services! I love helping other professionals get started on this journey.
MY SERVICES
Ready to WORK Together?
If you want me all up in your career business, there are two ways to partner. I like to start all new client engagements with a single working session. It gives us both a chance to determine whether we're a good fit and whether my approach and skill set is the right match for your situation. If one session gets you unstuck or is all you need, fantastic! If we determine you need a greater level of support, we can talk about my three-month product consulting package.
★★★★★ "THE best positioning workshop I've been to in a while! Brie made this so practical for me as a fractional business operator.”Harry Siggins“I’m STUCK!!”
PICK MY BRAIN SESSION
50 min * $275For Polyworkers, Freelancers, Laid-Off, and Burnt Out Mid-Career Professionals looking to change how they manage their business/career.
HOW IT WORKS:
Bring your most pressing career or portfolio management or development question and we'll workshop it together in a focused 50-minute session. No retainer. And zero fuss!
“I NEED A NEW STORY!”
POSITIONING SPRINT
2wks w/ a 2hr session * $599For Freelancers, Coaches, and Small Business Owners looking to refine their value proposition to attract more right fit job opportunities.
HOW IT WORKS:
I send you a series of pre-workshop exercises to help clarify your goals and priorities and build a message that helps you achieve them. When we get together, we refine your positioning for your website, your elevator pitch, and one social media channel. Then we work asyncronously together to refine your founder pitch via Slack over the next 10 business days.
HOW THE SAUSAGE GETS MADE
Turning YOUR CURRENT MESS INTO A MESSAGE.
1. We clarify
Before the session, I send you an exercise to audit your experience, skills, interests, and accomplishments.
2. We synthesize
When we get together, we uncover the patterns hiding beneath seemingly unrelated jobs, projects, and jobs.
3. We position
Then we begin architecting a messaging and branding strategy that your intended audience will immediately connect with and trust.
4. We communicate
From there we decide which social media channels and formats to distribute that message.
5. We attract
We close by building you a content flywheel that keeps bringing clients, collaborators, and employers to your digital doorstep long after we're done working together.
"I didn’t even know what a portfolio career was when Brie and I started working together. I feel like I have a whole new perspective on managing my career now!”
— Victor Acacio, Real Estate Investor, Fitness Enthusiast, and Customer Success Manager
