FROM INVISIBLE AND CAREER CONFUSED To Clear, CONFIDENT, AND IN DEMAND
Ready to start over and build one of those portfolio career thingies, but unsure where to start or how to talk about yourself while you do it? You’re not alone. I help ridiculously creative, multi-talented professionals position themselves for killer opportunities. Ready to stop chasing work and start attracting it instead?
"Brie unlocked a whole new perspective on how to managE my career now!”
— Victor Acacio, Real Estate Investor, Fitness Enthusiast, and Customer Success Manager
The WORLD OF WORK IS CHANGING. The Way WE manage our Careers NEEDS TO CHANGE TOO!
Careers used to be straightforward: you’d pick a career path at 18, go to college, get experience, hopefully move up, and then retire into the sunset with a fat a$$ 401K.
But that social contract just got a helluva lot less dependable. In today’s job market, you have to take a much more active role in creating your own opportunities. No more waiting for them to come to you!
Now, all of this WOULD BE FINE. except for TWO small problems. . .
You’re drowning in a sea of shitty, GENERIC career advice
from LLMs and disingenuous talking heads on TikTok explaining how to reinvent your career in “seven easy steps” from your couch. Somehow after consuming all of this gd information, you still have zero fucking clue where or how to start over!!AND TALKING ABOUT YOURSELF MAKES YOU RETREAT INTO YOUR CLAM SHELL
you’ve done a lot of things in your career and you’re good at all of them. So when someone asks you at a networking event, “What do you do?”, you start compulsively word vomiting a string of job titles and corporate jargon that makes you want to swallow the cocktail glass you are holding.
So instead of making any change, you STAY stuck as a duck.
In fact, you’re probably staring at a piece of paper right now with the same 47 possible paths forward:
go the consulting route / write a book/ become a fractional something-or-other. / switch jobs / build a personal brand / move to that sexy sounding compound upstate
The reality of reinventing your CAREER is this:
There is no one “right” way to start over,
Your priorities are inevitably going to change,
Some of your experiments will flop,
A few things you thought you want to do will become deeply uninteresting the second you try them,
You will periodically wonder whether you’ve lost your mind
WHAT YOU Need iS PERSON-MARKET FIT: a MESSAGE that makes your range easy to understand and impossible to ignore.
Person market fit looks at your particular context: your 20+ years of work experience, creative ambitions, appetite for risk, and “weird” assortment of skills to find the audiences, problems, and opportunities your range of skills is insanely well suited to.
Create that? And you’ll start attracting a variety of opportunities right to your digital doorstep.
BEFORE: YOU Feel Scattered and Like Your RANGE is a Professional LIABILITY
Dreading the question “So, what do you do?”
Rambling through your entire résumé
Feeling embarrassed that you look scattered or disconnected
Worrying your being boxed out of opportunities
Attracting more of the type of work you want to leave behind
AFTER: YOUR RANGE BECOMES THE REASON PEOPLE REMEMBER YOU
Feeling calm & energized at networking events
Talking in a way that feels natural & unrehearsed
Feeling pride and confidence in yourself and your abilities
Seeing your career as a series of coherent and intentional choices
Feeling hopeful about the doors your skill set will open up
Leaving conversations feeling understood and remembered
Attracting work based on who you are
Creating flexibility + optionality
Hi there, I’m Brie!
Storytelling changed my career. It can change yours too.
I started yappin’ on the internet about all this portfolio career stuff after getting laid off in 2023. (this was before they were all the rage and building one was a little out there).
Three years, countless experiments, and more than a few instructive “mistakes” later, I’ve built up a fully independent, multi-six-figure business by telling my story and have helped more than 200 fellow professionals do the same.
When I’m not busy flagging the emergency exit for people fleeing outdated career models, you can find me adventuring about the Puget Sound, watching an episode of Mad Men, reading a book, or cozying up with my cats (who remind me regularly that naps by the fire are also a part of the portfolio ;).
FEATURED IN:
WITH POSITIONING COACHING…
You bring me the whole damn mess.
The job you may or may not want to leave,
The business idea you can’t stop thinking about,
The newsletter w/ 11 drafts, and
The 15 years of experience you’re convinced somehow doesn’t add up
Then we do three things in really quick succession…
01 → We CONNECT THE STORYTELLING Dots
We turn your gloriously non-linear experience into a story your intended audience understands and connects with.
(I call this your person–market fit: making your range make sense to strangers without sanding down all your interesting bits.)
02 → WE RUN EXPERIMENTS iN THE SOcial Media WILD
We stop treating every career decision like it’s a damn blood oath.
Instead, we form hypotheses, run some pilots, and pay attention to what creates energy, traction, and moolah for your career (preferably we create all three!).
03 → We DESIGN A Message THAT is an Opportunity Magnet
The goal is to slowly build up a body of work and a message that works in harmony with your gifts, preferred style of working, ambitions, creative appetite, priorities, and season of life.
All of that is to say: I help you build a working life you actually want to inhabit.
THE TRANSFORMATION IN A NUTSHELL!
Work with me for just a few sessions and you’ll walk away with:
A cringe-free, authentic AF method to position yourself to strangers on the internet
Loads more clarity on what you want in this next phase of your career and who you’re trying to reach
The confidence to yap about yourself online and do it on your terms
A repeatable, self-defined business development system that attracts great job opportunities
Permission to make future decisions with much more intentionality instead of constantly second-guessing yourself
"BRIe listened deeply, held space for all my ideas and uncertainty, and reflected back a clear, grounded understanding of who I am and what I’m building. Her APPROACH is holistic, supportive, and rooted in lived experience, business know-how, and genuine care.
— Carisa Deegan, Fractional Marketing Leader
SO there you have it, You Baddie. your invitation to REBUILD YOUR CAREER AROUND A MESSAGE HAS OFFICALLY ARRIVED!
ARE YOU READY FOR SOME 1-to-1 coaching?
…looking for a trusted co-conspirator who can help them make sense of all your options, find the story throughline, and help you reinvent their career or business?
START BY FIGURING OUT how CLEAR YOUR
positioning REALLY IS.
Take my free.99, 3 minute quiz!
Find out how well your personal brand or business is positioned to attract the clients, collaborators, and job opportunities you want right now You'll receive an objective assessment across six key factors that influence visibility, demand, and trust in your brand and/or product.
* Downloads and opens a PDF file.
MY SERVICES
Ready to GET TO WORK?
If you want me all up in your career business, there are two ways to partner. I like to start all new client engagements with a single working session. It gives us both a chance to determine whether we're a good fit and whether my approach and skill set is the right match for your situation. If one session gets you unstuck or is all you need, fantastic! If we determine you need a greater level of support, we can talk about my three-month product consulting package.
★★★★★ "THE best positioning workshop I've been to in a while! Brie made this so practical for me as a fractional business operator.”Harry Siggins“I’m STUCK!!”
PICK MY BRAIN SESSION
50 min * $275For Polyworkers, Freelancers, Laid-Off, and Burnt Out Mid-Career Professionals looking to change how they manage their business/career.
HOW IT WORKS:
Bring your most pressing portfolio management or development question and we'll workshop it together in a focused 50-minute session. No retainer. And zero fuss!
“I NEED A NEW STORY!”
POSITIONING SPRINT
2wks w/ a 2hr session * $599For Freelancers, Coaches, and Small Business Owners looking to refine their value proposition to attract more right fit job opportunities.
HOW IT WORKS:
I send you a series of pre-workshop exercises to help clarify your goals and priorities and build a message that helps you achieve them. When we get together, we refine your positioning for your website, your elevator pitch, and one social media channel. Then we work asyncronously together to refine your founder pitch via Slack over the next 10 business days.
Ready to
jump?
Parachuting off the corporate ladder faster than you can say let’s circle back? I’m here to help. Let’s get to work already, shall we?