PRODUCT AND POSITIONING STRATEGY FOR SOLOPRENEURS
I help my clients improve the image and visibility of their brand to create demand for their products or services.
For a long time, Careers were linear.
If you worked hard, spent time at reputable companies, and developed a reputation for good work, opportunities had a way of finding you.
But today's careers don't work like that. They’re non-linear, networked, and they’re self-directed!
The upside to this? Careers are more interesting than they used to be. And the downside? Our stories are harder for other people to understand.
And here’s where this becomes tricky…
Whatever the shape your career may take, your audience still needs to immediately understand three things:
Who you are
What problem you solve, and
How you can help them
When those things aren't crystal clear, opportunities pass you by.
That’s where I come into help!
I help creative professionals connect the dots across their “weird” collection of skills, experiences, and ambitions to tell a story that their intended audiences connect with.
FIELD NOTES FROM A PORTFOLIO CAREERIST
THE ART OF
BECOMING THE PAINFULLY OBVIOUS HIRE
YOUR WORK DOESN’T SPEAK FOR ITSELF ANYMORE. YOU DO.
If you are brilliant at what you do but feel invisible to the opportunities you deserve, and are relying almost exclusively on referrals, you should probably read my essay.
ABOUT ME
In 2023, I was Laid off from My Tech job, and I started writing online.
Debut book soft print celebration, Portland, 2026.Hi, I’m, Brie! I’ve spent the past three years rebuilding my career from the ground up, using my own product chops and sensemaking skills to build a fully independent portfolio career. My advisory practice, podcast, and writing helps fellow creatives develop their own personal brands online. When I’m not busy flagging the emergency exit for people fleeing outdated career models, you can find me adventuring throughout the Puget Sound, reading a good book, or cozying up with my two cats and the hubs (who remind me regularly that naps by the fire are also a part of the future of work).
"I didn’t even know what a portfolio career was when Brie and I started working together. I FEEL LIKE I HAVE a whole new perspective on managing my career now!”
— Victor Acacio, Real Estate Investor, Fitness Enthusiast, and Customer Success Manager
Find out how CLEAR YOUR
positioning REALLY IS.
Take my free quiz!
In just 3 minutes, dind out how well your business is positioned to attract the clients, collaborators, and job opportunities you want most. You'll receive an objective assessment across six key factors that influence visibility, demand, and trust in your personal brand and/or product.
* Downloads and opens a PDF file.
MY SERVICES
WORK WITH ME
I like to start all new client engagements with a single working session. It gives us both a chance to determine whether we're a good fit and whether my approach and skill set is the right match for your situation. If one session gets you unstuck or is all you need, fantastic! If we determine you need a greater level of support, we can talk about my three-month product consulting package.
★★★★★ "THE best positioning workshop I've been to in a while! Brie made this so practical for me as a fractional business operator.”Harry Siggins“I’m STUCK!!”
PICK MY BRAIN SESSION
50 min * $275For Polyworkers, Freelancers, Laid-Off, and Burnt Out Mid-Career Professionals looking to change how they manage their business/career.
HOW IT WORKS:
Bring your most pressing career or portfolio management or development question and we'll workshop it together in a focused 50-minute session. No retainer. And zero fuss.
“I NEED A NEW STORY!”
POSITIONING SPRINT
120 min * $599For Freelancers, Coaches, and Small Business Owners looking to refine their value proposition to attract more right fit job opportunities.
HOW IT WORKS:
I send you a series of pre-workshop exercises to help clarify your goals and priorities. When we get together, we refine your positioning for your website, your elevator pitch, and one social media channel.