A POSITIONING STUDIO
FOR CREATIVES AND PORTFOLIO CAREERISTS
From invisible and career confused to clear, confident, and in demand. Ready to stop chasing work and start attracting it so you can rebuild your career on your terms?
"I came to Brie feeling stuck and burnt out. She saw potential in me that I couldn't see in myself and helped me rebuild my business from the ground up."
— Nicole Pineda, Wedding Florist + Tech Recruiter
"The internet is filled with overly complex career frameworks. Brie’s approach is the opposite of that. She brought a truly no-nonsense positioning philosophy to the Hello Generalist community to get our budding fractionals HIRED fast!"
— Shaina Anderson, CEO & Podcast Host
You’re REady to start over in your career …
but RIGHT NOW You FEEL ANXIOUS and STUCK.
Because…You’ve got range for days,
You’ve built up an impressive resume. But packaging up your backstory in a clear, concise ways feels like solving a Rubik’s cube. You need help translating that into a message that clearly articulates who you are and what you have to offer without sounding like a corporate robot or internet try hard .
You’re drowning in a sea of conflicting advice,
Between the sycophantic LLMs and the wildly overconfident talking heads on TikTok that make this whole process look suspiciously easy, it’s hard to know what advice actually applies to you..
And You’ve got ideas GalorE!
But translating them all into a clear business model with a focused set of priorities? It feels like trying to architect a galaxy.
You, My Friend, have a BIT OF A Positioning problem.
And that’s exactly where I come into help!
Want to find out how CLEAR YOUR
positioning REALLY IS?
Take my free.99, 3 minute quiz!
Find out how well your personal brand or business is positioned to attract the clients, collaborators, and job opportunities you want right now. You'll receive an objective assessment across six key factors that influence visibility, demand, and trust in your brand and/or product.
* Downloads and opens a PDF file.
Hi, I’m BRIE
I’m here to Help you climb cringe mountain and architect a story that will make you the painfully obvious choice for great CAREER OPPORTUNITIES.
In 2023, I too started over.
I had spent nearly two decades grinding in product and merchandising leadership roles. Then an unexpected layoff prompted me to do some soul searching.
I started with a tiny experiment: writing online about this thing called portfolio careers (this was back before the internet made them so sexy).
Three years, countless experiments, and a few instructive “mistakes” later, I’ve built a multi-six-figure business by sharing my story online and have helped 200+ professionals tell theirs.
When I’m not busy flagging the emergency exit for professionals fleeing outdated career models, you can find me adventuring about the Puget Sound, cozying up with my cats, or watching Mad Men.
FEATURED IN:
HOW IT WORKS:
STARTING OVER STARTS WITH A STORY!
1 on 1 Positioning Coaching to design a message and a body of work that the right audiences remember, understand, trust, and want to do business with.
I call this building your person market fit: positioning that makes your range easy to understand and impossible to ignore.
Instead of over-engineering a trendy career with a contrived 5 step couch-to-six income stream plan that a cringy guru is peddling you on the internet, we do three things in really quick succession…
01
FIND THE THROUGHLINE
We turn your gloriously non-linear experience into a story your intended audiences immediately understands and connects with.
02
RUN EXPERIMENTS
We stop treating every career decision like it’s a damn blood oath and, instead, we form hypotheses, run some tests, and pay attention to what creates energy, traction, and moolah for your career (preferably we create all three!).
03
Develop A BODY OF WORK
We slowly attract a mix of projects with a message that jives with your gifts, preferred style of working, ambitions, priorities, and general season of life.
All of that is to say: I help you build a career that works for you.
"Brie unlocked a whole new perspective on how to managE my career with my personal brand!”
— Victor Acacio, Real Estate Investor, Fitness Enthusiast, and CS Manager
"BRIe listened deeply, held space for all my ideas and uncertainty, and reflected back a clear, grounded understanding of who I am and what I’m building. Her APPROACH is holistic, supportive, and rooted in lived experience, business know-how, and genuine care.
— Carisa Deegan, Fractional Marketing Leader
THE TRANSFORMATION:
Together, we’ll take YOUR particular FLAVOR of 10-20+ YRS OF lived experience, creative ambitions, even that “weird” mish mash of HOBBIES, and turn it into a message that tells your intended audienceS:
what you’re insanely qualified to help them with,
the type of projects and teams you gravitate to and why,
the magic of how you break down and solve problems,
and why you need to to be hired immediately!
FROM → MY RESUME IS ALL OVER THE PLACE
Dreading the question “So, what do you do?”
Rambling through your entire résumé
Feeling embarrassed that you look scattered or disconnected
Worrying you’re being boxed out of opportunities
Attracting the type of work you want to leave behind
TO → MY RANGE? IT’s KIND OF A BIG DEAL
Feeling pride, confidence & energy in your abilities
Talking in a way that feels natural & unrehearsed
Seeing your career as a series of coherent, intentional choices
Feeling hopeful again about the doors your skill set will open up
Attracting work based on who you are
Creating flexibility + optionality
WHAT YOU’LL WALK AWAY WITH:
A CAREER RE-BUILT ON YOUR TERMS
✔A cringe-free,authentic AF storytelling system to start positioning yourself for opportunities you’re hella qualified for,
✔ Loads more clarity on what you want and who you’re trying to reach,
✔ The confidenceto do it all on your terms,
✔ A vision for your career that lights you up because it’s built with intentionality, and
✔ The self-trust to start over and finally stop second-guessing yourself
MY SERVICES
GET TO WERK!
Want me all up in your career business? There are two ways to partner. I like to start new client engagements with a single session. It gives us both a chance to determine whether we're a good fit and whether my approach and skill set is the right match for your situation. If one session gets you unstuck or is all you need, fantastic! If we determine you need a greater level of support, we can talk about my three-month product consulting package.
★★★★★ "THE best positioning workshop I've been to in a while! Brie made this so practical for me as a fractional business operator.”Harry Siggins, Fractional Executive
“I’m STUCK!!”
A PICK MY BRAIN SESSION
50 min * $275For Polyworkers, Freelancers, Laid-Off, and Burnt Out Mid-Career Professionals looking to change how they manage their business/career.
HOW IT WORKS:
Bring your most pressing portfolio management or development question and we'll workshop it together in a focused 50-minute session. No retainer. And zero fuss!
“I NEED A NEW STORY!”
POSITIONING SPRINT
2wks w/ a 2hr session * $599For Freelancers, Coaches, and Small Business Owners looking to refine their value proposition to attract more right fit job opportunities.
HOW IT WORKS:
I send you a series of pre-workshop exercises to help clarify your goals and priorities and build a message that helps you achieve them. When we get together, we refine your positioning for your website, your elevator pitch, and one social media channel. Then we work asyncronously together to refine your founder pitch via Slack over the next 10 business days.
Ready to
jump?
Parachuting off the corporate ladder faster than you can say let’s circle back? I’m here to help. Let’s get to work already, shall we?