Personal Branding & Positioning Workshops

I help bootstrapped founders and portfolio careerists hone their business and product positioning so they can build their sales pipeline and grow their reputation online.

My mission is to make your best-fit prospects intuitively understand and fall in love with your brand.

Let me guess…You’re exceptional at what you do!

But when it comes to stepping into the spotlight and building a brand online, you feel overwhelmed and unsure where to start.

You’re anxious about coming off too sales-y or cringe.You’re confused how to turn your experience into story that generates sales and/or job leads. And to top it off, you’re frustrated that you aren’t attracting the kinds of clients, projects, or opportunities you know that you deserve.

I bring a grounded, high-touch approach to help you build your personal brand. Through a blend of pragmatic business strategy and deep listening, we will translate your experiences, values, and energy into a brand that is impossible to ignore.

My Services

Whether you're looking for a higher-level brand strategy consult or more comprehensive support, I design custom programs that meets your goals.

From strategic positioning to career architecture and thought leadership, I work with founders, leaders, and creative professionals to design brands that deliver clarity, differentiation, and momentum.

  • Strategic clarity and a magnetic market presence, redefined.

    • Brand re-positioning

    • Product positioning & messaging

    • Go-to-market planning

    • Content strategy & execution

  • Build a multidimensional career on your terms.

    • Career architecture & strategy

    • Offer design & positioning

    • Visibility & opportunity mapping

  • Keynotes and workshops that inspire action.

    • Brand storytelling for leaders

    • The future of work & portfolio careers

    • Innovation & positioning for growth

  • "Brie is the BEST! She brought a truly no-nonsense view of personal branding to the Hello Generalist community and helped over 100 of our aspiring fractional professionals develop crystal clear positioning statements in just one 60 minute session. Now the HG community is converting sales leads faster and with less friction.”

    Shaina Anderson

    CEO of Hello Generalist

  • “Brie's approach was such a breath of fresh air. No fluff, no over-complicated jargon—just simple, thought-provoking questions and business advise that made me really see the value I bring to the table. It was like having a conversation with a friend who asks all the right questions at just the right moment.”

    Adjoa Kittoe

    Pepsico EDF Climate Corp Fellow

  • “Brie's approach to product marketing and positioning is so practical AND active! I was able to leave our advisory session and immediately apply the things we talked about to my own small business.”

    Harry Siggins

    Founder & CEO of One Two Growth

  • "You are in excellent hands with Brie to go deep, unpack the nuts and bolts of your current positioning, and reinvent yourself for a new, exciting chapter of your business or career."

    Nicole Pineda

    Technical Recruiter & Florist

  • "Brie helped me go from scattered and unsure to clear, confident, and excited about my portfolio career. She has a rare gift for turning big, messy ideas into a focused, inspiring path forward."

    Victor Acacio

    Real Estate Investor & CS Executive

  • "Brie helped me see that my portfolio career could look exactly how I wanted it to look. She doesn’t just coach you; she helps you design a life you actually want to live and a career that excites you.”

    Carisa Deegan

    Fractional Marketing Executive

How the Process Generally Works

Illustration of an orange slice with black, red, and orange text that reads "Easy Peasy Lemon Squeezey."

Step 1

We get clear on your goals.

Whether you are pivoting your current business, turning a hobby into more, or interested in sharing a big idea with the world, we get razor sharp on your dreams for the next 6-12 months AND your personal definition of success.

Step 2

We architect a creative system.

We give language to your zone of genius. We describe the profile of your dream customer. Then we work backwards, build a protective container around your creative method so that you can cultivate space for business or career you actually want.

Step 3

We run a bunch of tiny experiments.

Here is where it gets fun! We’ll re-write your story and weave it into your business or brand positioning. We figure out how you want to share this message with the world. Then, you start tinkering so we can figure out what’s sticking (with you and with others) once it’s live so that we can unlock product-market fit.

Pricing

$350

Brand Audit

Best for: When you want sharp, targeted feedback on your current positioning without a long-term commitment.

I will audit your personal brand or small business positioning, including your website, LinkedIn, and social media presence — to see how clearly you’re telling your story and attracting your target audience. I’ll identify your most pressing challenge and give you a prioritized action plan so you can walk away knowing exactly what to fix and how to do it.

$1K

Positioning Workshop

Best for: When you’re ready to build (or rebuild) your brand story and positioning from the ground up.

Over four 50-minute sessions, we’ll co-create your brand narrative, messaging, and market position so you can confidently stand out and win more of the work you want. Together, we’ll define your core story, ideal audience, and a 90 day content experimentation strategy. You’ll leave with a revitalized brand, ready to launch or relaunch with clarity and confidence.

FAQs

  • I’m not your traditional business coach. My process is equal parts business laboratory, mirror, and… grimoire.

    Look, reinventions are messy! It can’t be all about the numbers at the beginning of this process. There is no way to avoid going inward during a re-invention. But in that process of sitting with the stuff that makes you uncomfortable? That’s when all the generative, juicy AF transformation stuff happens.

    My clients consistently tell me they came for the product clarity but were transformed by the emotional grounding and self-attunement that comes from working with me. I’m here to help you orient what you’re building in this next chapter with who you’re in the process of becoming.

  • A purchase is a vote for the world your customer wishes to inhabit.

    When you understand what worries whisper in your customer's mind at 3AM, you don't just open up a path to a sale. You create resonance, a path to possibility, and a feeling of belonging and transformation. And when you lean into this, you create brand staying power, which I like to call your “identity capital”.

  • It depends. I don’t believe in one-size-fits-all formulas to this stuff. Each person has a natural first step. I’ve worked with clients that start with an MVP offer first and then develop a personal brand and others that build the brand platform first. This is something we’d explore together.

  • I love when I get asked this question. Beliefs form the foundation of everything in small business (IMHO).

    1. I believe creative range isn’t a liability. It’s a superpower!

    2. I believe your ideas—and the “weird” way your process stuff—are your greatest assets and differentiators.

    3. Oh, and those cobbled together life experiences that feels unrelated? I believe there’s often a thread there, a connective tissue, that is a bridge to where you are today and your biggest opportunities yet!

    4. And last but certainly not least, I believe that the small businesses that stick in our minds are successful because they deeply listen—to themselves and their customers.

  • This really depends on your own goals and your capacity. No two clients have the same goals, skills, or capacity. I’ve had clients whose businesses took off in less than 2mo and others that took a year to really gain traction.