Great stories

are opportunity magnets!

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Repositioning for business and career transitions.

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Most businesses (and people!) treat their positioning as an afterthought…

They don’t realize it’s the reason they’re

⚠️ Drowning in competition – struggling to stand out in a crowded space
⚠️ Overlooked by the right clients – stuck explaining their value instead of owning it
⚠️ Competing on price and features – instead of being the obvious, premium choice

But tight positioning and storytelling means

🏆 Clients come TO you – no chasing or convincing is required
🏆 Your value is immediately obvious – and people will pay you what you’re worth because of it
🏆 Opportunities show up effortlessly – jobs, partnerships, press, and inbound leads

…If you’re aggressively nodding, you’re in the right place!

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Hi there! I’m Brie 🧀

 Builder, Storyteller, Product Leader 

Kicka$$ positioning. Effortless demand. I’ve helped 157 ridiculously smart generalists and entrepreneurs transform their stories into opportunity magnets.

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My Services

  • Orange vintage typewriter on a plain light background.

    Self-Paced Course

    Stop spinning your storytelling wheels. In 90 minutes or less, I’ll help you articulate your value with confidence and a lil cha-cha-cha with my easy-peezy on-demand positioning framework.

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    Positioning Audit

    I’ll assess your current brand or product positioning (portfolio site, LinkedIn, social presence, resume) and give you recommendations so the right people “get it” right away.

  • A woman with short red hair wearing a black and white checkered dress, holding a closed folder or book, looking to the side.

    1-on-1 Advising

    Need “The Peggy Olson Treatment”? No problem. Let’s work together in a more intimate fashion to refine your messaging or career transition strategy.

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Nicole - Founder & Recruiter

“For anyone considering working with Brie, you are in excellent hands as you go deep to unpack the nuts and bolts of your business positioning.”

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Matthew - Instructional Designer & Freelancer

“The thing that hit me after my second session with Brie was just how much little time I had spent thinking about what I wanted from my freelancing business and what possibilities were out there! What a transformational experience!”

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Get my course!

Get my course!

Stop spinning your storytelling wheels! Join 130 smart small business operators and generalists that have learned my easy-peezy 6 step storytelling technique! It’s painless (takes 87 minutes or less), and it’ll make you money!

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Customer review with five stars, a profile photo of a man with a beard, and a quote praising the seamless, well-guided workbook, signed by Richard Wyatt, Manager at JSS Operations at Pathrise.
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The reviews are in!

〰️

The reviews are in! 〰️

Testimonial card featuring a smiling woman with blonde hair wearing a denim shirt in a circular frame at the top, followed by a five-star rating, and a quote praising clear personal brand positioning, attributed to Shaina Anderson, CEO of Hello Generalist.
Testimonial card with a woman’s profile picture, five yellow stars, and text praising a framework or guidance for building a fractional business, signed by Jill Corner, Senior Manager and Head of Israel Ecosystem Sensing at Deloitte.
Testimonial with five stars and a circular headshot of a man wearing glasses and a suit, on a purple background. The testimonial praises the usefulness and thoroughness of the information, signed by Stefan Pagacik, co-founder of Stealth Startup & Fractional Fintech Advisor.
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Read my newsletter!

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