I value autonomy, creativity, and deep human connection. I want to work with people I respect and on projects that challenge me and push/grow my creative boundaries. That's why I am obsessed with the portfolio career model: it allows you to design a life where you get to do multiple things you love at once, on your own terms.

Creativity is the heartbeat of everything I do— my writing, my business strategy, down to the way I decorate my house. A creative life is a full life.

I believe that work should serve your life, not the other way around.

If I am honest, the traditional career ladder never made sense to me. But it wasn't until a few years ago that I admitted that and gave myself permission to build my career differently. Life is too multifaceted, and we're too complex, to be reduced to a single job title.

I'm intentional about how I spend my time and energy. I say no to a lot so I can say a full-bodied yes to the things I want to. I'm not interested in being busy for the sake of being busy. I care about depth, meaning, and building things that are high-quality than chasing some external definition of success.

Two years ago, I began writing in earnest. What started as musings on Substack and a Linkedin profile has now generated a book and a business.

Clarity is not something that comes to us. It’s something we create our way into. What began two years ago as a simple practice of writing more regularly on Substack and LinkedIn grew into a book, a body of work, and eventually, a business. Creation, it turns out, gave me the clarity I had been chasing for years.

Now I help people discover that same power of creation for themselves. Whether through writing, speaking, building, or designing products, the act of making is how we truly come to know who we are and what we’re here to do. It’s how raw experience becomes understanding, and how understanding becomes meaning.

I love building and bringing successful products to market.

My first real product role was as a buyer at Tarjay, where I ran a $1M business spanning 10 categories. That job was my crash course in product management and it completely shaped how I think about building a brand and running a business. It taught me to pay attention to the whole product ecosystem: the product itself, the brand story, the merchandising and distribution strategy, the go-to-market plan, as well as how to measure performance and manage tradeoffs once your product or service is in the wild.

That retail foundation still informs how I approach my work today. I don't work well in silos—I prefer to balance data with intuition, and to obsess over the customer experience as history has taught me that is how you develop a product users fall in love with.

I find immense joy in finding product-market fit. All of that is fancy business speak for something simple: connecting with real people to solve real, gnarly problems. That's what fuels me as a product strategist: balancing the art and science of understanding people and bringing meaningful products to life.

I moved to the Pac Northwest in 2018.

Here—the evergreens, the salt air, the gray mornings—they invite a quiet introspection that sharpens both thought and spirit.

My best ideas often arrive while walking through the woods here or looking out at the Sound, when the noise of my ambition fades and something steadier takes its place.

I've lived in many places, but this region of the world feels singular—a place that makes room for both solitude and belonging. The people here carry an ethos I understand: grounded, independent, deeply reverent toward the natural world.