Business Coaching
for MULTi-HYphenateS
Do you need help experimenting with positioning for your career with commas? Let’s talk.
Let me guess…You ARE exceptional at what you do!
But when it comes to giving your portfolio career shape and telling your story, things feel much less clear.
You’ve been circling this idea of building a personal brand for a while. Not necessarily because you want gobs of attention, but because you want your work to find the right people. And translating years of experience into an authentic, clear story feels overwhelming.
You want space and a thought partner to help you make sense of what’s already there so you can build something that reflects the quality of your craft.
Hi, I’m Brie.
II’m a product strategist and portfolio career coach with over 20 years of experience building and bringing winning products to market across a variety of industries. I am here to help you!
A Few organizations and communities Where my clients come from
you are ready to turn your ideas and passions into a world of their own.
You’ve Built Up a Solid REputation.
But you need help architecting an ecosystem—a message, philosophy, and a business that fully expresses who you are, what you have to offer, and what you believe. You may have even started to build the beginnings of a business you’re proud of, gaining some early traction on your own.
But… you’re at a crossroads.
You want to take your business to the next level, and pulling it all together feels like staring at a thousand puzzle pieces.
And You’ve got ideas GalorE!
Ttranslating them all into a clear business model and visual universe? It feels like trying to explain a galaxy.
You my friend, might have a positioning problem.
And that’s where I come into help you.
Curious TO KNOW if You
Have a positioning Problem?
*(don’t worry, it’s not gated!)
MY Services
I’ve got you covered!
My suite of services has a little something for everybody, from DIY get-in and get-out coaching sessions to high touch product advisory engagements. Regardless of how you want to work together, I’ll help you hone your spikey point of view so you can start growing your opportunity set and attract more right fit clients.
Portfolio Career Coaching
50min virtual sessions
A sample of what we could workshop
How to position your service offering or experience to prospect clients or employers.
How to build a brand and thought leadership platform online.
How to prioritize your creative ideas
or in flight projects.
How to layer in income streams slowly over time.
How to balance multiple roles at once.
Business roadmap refinement
$300/session
VIP Day
2.5hr strategy intensive
How it works
Comprehensive brand and positioning audit by Brie prior to working session
2.5 hr live virtual business positioning sprint with Brie via Google Meet
Your choice: Business and Personal Brand positioning statements, fully defined target customer profile for your product or service offering, networking and social media narrative, and 30/60/90 business development test plan
1 week post-session high touch level of support via Slack and Loom
$950
Product Adivsory
3mos of 1-to-1 consultation
SOW scoped to client need
Pre kickoff comprehensive positioning audit conducted by Brie
8hrs of 1-to-1 advising scheduled at your discretion over 3mo period
Portfolio career development
Brand and/or product positioning
Competitive analytics
Customer interviews and win/loss analyses
Website/social narrative development
Revenue stream mapping/planning
Email and Slack support M-F
$3,800
Easy as 1-2-3…
My process is equal parts creative lab and mirror.
(Yes, it’s business-y and introspective. That’s kind of the point, though.)
I never force my clients to follow prescribed, inflexible business frameworks that don’t match how their brain works. Instead, I make every effort to slow down to meet you where you are, make the invisible visible, and encourage you to protect space for strategic experiments that will ultimately get your business or career jumpstarted again so you can build momentum toward your goals.
Easy peasy lemon squeezy
01.
CLARIFY
Define a set of near term goals and a long term vision for your small business, getting crystal clear on what success looks like to YOU for the next 6-12 months.
02.
Architect
Create a narrative for the landing page of your portfolio website, Linkedin bio, or Substack. Then we will build a 30/60/90 day business development strategy to start growing your sales pipeline.
03.
Experiment
Here we start putting wheels in motion. We’ll run a whole bunch of content and biz dev experiments to continue to refine your positioning to find product (or in this case, person) market fit.
I'm a good fit for you if...
You're building something original—a practice, product, or body of work that didn't exist before you.
You want a brand that feels like a world—rich and multi-dimensional.
You're over generic marketing advice and social media gurus.
You're ready to turn your philosophy into a platform that scales your own IP, not just your services or a product offering.
You want everything you do, from messaging to offers to visuals, to feel like part of a living ecosystem.
You want to make money in a way that feels artful, not extractive. And you want room to experiment along the way.
Your playing the long game and looking to build a legacy.
You are hungry and ready to work ON your business model and positioning.
You want structure but not too much structure. You like frameworks and exercises that get you going in a direction and then want to riff and build on those ideas with me as your creative thought partner.
If you read through all of this and thought, that’s ME!—we should talk!
What clients Are Saying
“Brie helps you surface what’s real and already working for your business, then gives you the tools to express it clearly to your audience. It turns your narrative into grounded positioning that works for real life.”
Katie Eggers“I didn’t even know what a portfolio career was when Brie and I started working together. Now I feel like I have language for how I want to manage my career and a whole knew lease on life!
Victor Acacio
“Brie gave me real language and easy-to-follow frameworks to describe my brand experience, plus a more fluid way to test new business ideas as a solopreneur.”
Andrew Daube