Frequently Asked Questions 🤔

What makes your style of advising and coaching different?

I’m not a traditional business coach. My process is equal parts business laboratory, mirror, and… grimoire 😏

Look, reinventions are messy! It can’t be all about the numbers at the beginning of this process. There is no way to avoid going inward during a re-invention. But in that process of sitting with the stuff that makes you uncomfortable? That’s when all the generative, juicy AF transformation stuff happens.

My clients consistently tell me they came for the product clarity but were transformed by the emotional grounding and self-attunement that comes from working with me. I’m here to help you orient what you’re building in this next chapter with who you’re in the process of becoming.

What’s your philosophy on sales?

A purchase is a vote for the world your customer wishes to inhabit.

When you understand what worries whisper in your customer's mind at 3AM, you don't just open up a path to a sale. You create resonance, a path to possibility, and a feeling of belonging and transformation. And when you lean into this, you create brand staying power, which I like to call your “identity capital”.

What beliefs underpin your business?

First of all, I love when I get asked this question 👩🏻‍🍳 💋 Beliefs form the foundation of everything in small business (IMHO).

  1. I believe creative range isn’t a liability. It’s a superpower!

  2. I believe your ideas—and the “weird” way your process stuff—are your greatest assets and differentiators.

  3. Oh, and those cobbled together life experiences that feels unrelated? I believe there’s often a thread there, a connective tissue, that is a bridge to where you are today and your biggest opportunities yet!

  4. And last but certainly not least, I believe that the small businesses that stick in our minds are successful because they deeply listen—to themselves and their dream clients.

Ready to reinvent your business or career?

Find out more about how I can help you strengthen your positioning while creating optionality for your business or career.